I spent ~40 hours using, analysing and reviewing Spotify’s Group Sessions. Here are the biggest issues with their user experience.

Image for post
Image for post

“There’s nothing like enjoying your favorite playlist or podcast with friends and loved ones. That’s why Spotify launched the first beta version of Group Session back in May.”

That’s what Spotify had to say about a feature they’re currently beta testing, called Group Sessions.

For many people these days—especially with live music being postponed due to Covid—their entire musical world exists online, so it makes sense that Spotify are trying to create shared experiences through the app.

But how good…


And how you could, too

Image for post
Image for post

Klarna is one of the biggest “buy now, pay later” services in the world, and you’ll probably have seen their logo in a few familiar places, like ASOS, Topshop, and Wayfair.

The idea is that you can buy something from one of their participating retailers, receive the item, and pay for it through Klarna later on.

And it seems to be working well. As I write this, Klarna is a $10 billion company, and they claim to process more than a million transactions every day. You can imagine how meaningful a 1% improvement in their customer retention would be. Even…


What worked, what didn’t, and what went viral

Image for post
Image for post
Screenshot courtesy of the author

In April, Built for Mars had about 1,000 visitors, then it exploded and received 100,000 visitors in six weeks.

And it’s still growing.

At one point it hit about 230 concurrent readers. I was so excited I almost forgot to screenshot it.


Image for post
Image for post

I often wonder which industry, in general, has the best UX. But have you ever considered which industry should have the best UX?

Which industry needs to ooze trust, safety and security? I realised the answer was banking. You work most of your life for money, which you save in a bank, and then access your life-savings through an app. That app needs to be good.

I wanted to see which bank had the best UX, so I started out on a mission: to benchmark the major banks in the UK, and determine which is best.

You see, there are…


Image for post
Image for post

With a recession looming, start-ups are about to face hard times.

As both consumers and businesses feel the pinch, advertising will get harder for non-essential products and services.

So now, more than ever, businesses must focus on converting potential customers, instead of just increasing their marketing budget.

Now is the time to focus on your user experience (UX), because it’s silently tethering your start-up in ways you can’t even measure.

Let me start by showing you how predictably irrational you are in your personal life:

You’re out drinking with friends, and you need to drive home safely. You’ve been tracking…


Image for post
Image for post
Image © GoDaddy

It’s very easy to pick flaws in prototypes. It’s also easy to find problems with the user experience of most start-ups.

But how about the world’s biggest companies?

GoDaddy is a $1.7bn company that hosts more than 77 million domains. They’ve got 23 years of design iteration under their belt.

With that much time, money and data, you’d think their UX would be perfect, right?

In reality, they make mistakes like the rest of us. Here are just a few things GoDaddy could do to improve their user experience:

To be as constructive as possible, I needed to pick an…

Peter Ramsey

UX case studies at builtformars.co.uk

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store